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La Vida Más Fina, Live Your Aloha

Maui and Sons x Corona Holiday ’22 Collection
Maui and Sons \/ Corona collaborate on an exclusive limited-edition capsule collection celebrating Living the Fine Life and the spirit of Aloha.

LOS ANGELES – November 1, 2022 – (Newswire.com)

Maui and Sons / Corona collaborate on a limited-edition capsule collection celebrating Living the Fine Life and the spirit of Aloha—blending luxury loungewear with Hawaiian style. Inspired by the signature beach robes and paradisiac views of Corona’s branding, the collection includes Terry fabric robes and lounge sets designed in an array of oceanic hues. All pieces in the collection are made in Los Angeles, California. Launching on November 4, 2022, at 10 a.m. PDT exclusively @ mauiandsons.com (IG: @mauiandsons) and coronausa.com (IG: coronausa)

The collection includes a Hawaiian shirt ($88.00), boardshort ($68.00), and robe ($128) featuring the collection’s signature design, “Palm Fusion” — with cascades of Hawaiian hibiscus and palm leaves, adorned with Maui and Sons’ signature shark logo and the Corona logo in vibrant, oceanic hues; a luxury lounge set in blue Terry toweling (top: $68, bottom: $78); and a t-shirt ($34) with Maui and Sons’ vintage inspired “Enjoy” graphic of Sharkman relaxing by the pool, holding a bottle of Corona Extra® Beer, printed in puffer ink. All of which are made in Los Angeles, California.

“Living the fine life is a whole lot more stylish with this limited-edition capsule collection,” said Alex Schultz, vice president of brand marketing at Corona. “In addition to the beachside aesthetic, what we love most is the relaxed nature, which aligns with Corona’s refreshed perspective. We’re pleased to introduce this collaboration with Maui and Sons in time for the holiday season, bringing a beachy perspective to consumers across the country, wherever they celebrate.”     

“The conversation started with the Corona team wanting to bring the signature beach robes from the commercials to life for fans. From there, our designers were inspired to create a visual representation of the beachside oasis within that represents the Corona ‘fine life’, blended with the Aloha spirit of Maui and Sons. The combination of the two perspectives became a collection designed for the spa — to the beach — to poolside — to the home. An all-encompassing collection dedicated to wearers getting some much-needed R&R. We decided to make this a Holiday collection as a symbol of escaping the impending (in many places) cold weather and discovering somewhere bright and optimistic.” — Chris Janci, Chief Brand Officer at Maui and Sons

The full collection will be available at https://mauiandsons.com and https://www.coronausa.com — dropping on Nov. 4, 2022, at 10 a.m. PDT.

Contact Information:

Dakota Scoppettuolo

Director of Marketing @ Maui and Sons

[email protected]

(858) 401-0547

Related Files
Press Release Maui and Sons x Corona Holiday 22 Collection_11_4_22.docx
Maui_and_Sons_Corona_Holiday_22_Presentation.pdf

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Maui and Sons Announces Holiday ’22 Collaboration With Corona®

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Experts in longboards, skateboards and more, Twelve Board Store shares their tips for choosing the right skateboard for a kid.

Twelve Board Store
Twelve Board Store

MELBOURNE, Australia – October 28, 2022 – (Newswire.com)

It’s never too early or too late to start learning to skateboard – in fact, the earlier the better, says skateboard expert Twelve Board Store. Choosing the right longboards or skateboards for kids is the key to helping them nail the sport. With a range of skateboard decks and sizes to choose from, it can feel overwhelming to choose the right board for a kid – Twelve Board Store is here to help. 

Twelve Board Store, located in Melbourne, stocks a range of top-quality skateboards, electric skateboards and longboards for every age. Their expert team knows all there is to know about skating and can help parents find the right board for their kids. According to the Twelve Board Store team, kids’ skateboards are broken down by size. 7.25-inch boards – called mini boards – are recommended for kids up to the age of five; kids above the age of five all the way up to 17 years old are better suited to a mid-size board, which ranges from 7.3 inches to 7.9 inches. However, teens who have bigger feet or are more advanced skaters may need a full-size board, which measures eight or more inches.

If parents aren’t completely sure which size to purchase for their child, the experts at Twelve Board Store recommend always sizing up – after all, kids grow quickly. If parents are still unsure or need more personalised help, they can chat to the Twelve Board Store team in-store or online, or use their simple, online sizing guide. Plus, when parents purchase a board from Twelve Board Store, their child will get two free lessons in the Twelve Board Store Saturday lessons program.

Head in-store or browse online to check out Twelve Board Store’s premium range of skateboards today.

Contact Information:

Twelve Board Store

Founder

[email protected]

03 9421 2293

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Expert Guide to Kids’ Skateboards

As part of its commitment to performance-driven innovation in athletic footwear, SQAIRZ has made its first expansion to a sport other than golf. After a year of testing in partnership with Louisville Slugger Hitting Science Center, the custom-designed, performance-focused SQAIRZ GFP baseball turf shoe has already shown the ability to create marked change in a baseball player’s game.

WINDHAM, N.H. – October 27, 2022 – (Newswire.com)

SQAIRZ, the footwear company seeing incredible growth in golf shoes through its focus on performance and comfort, announced today the launch of the new SQAIRZ GFP baseball turf shoes and a partnership with Louisville Slugger Hitting Science Center. 

SQAIRZ has been making waves in golf with its patented square-toe design, which has been proven to increase balance, consistency, swing speed and distance. In less than three years, SQAIRZ has won on both the PGA Tour and PGA Champions Tour and has been named among the Best Golf Shoes by Golf Digest. As part of its commitment to performance-driven innovation, SQAIRZ has made its first expansion to a sport other than golf. 

After a year of testing in partnership with Louisville Slugger Hitting Science Center, the custom-designed, performance-focused SQAIRZ GFP baseball turf shoe has already shown the ability to create marked change in a player’s game, impacting running, pitching, fielding, and hitting. Players wearing SQAIRZ at all levels—Major League, Minor League, and high school—showed elevated performance in all areas of the game. On the heels of these incredible results, SQAIRZ has entered into a partnership with Louisville Slugger Hitting Science Center to market a SQAIRZ performance shoe honed specifically for baseball. 

“Balance, stability, and ground force production have not been given the attention they deserve in sports,” said Robert Winskowicz, founder of SQAIRZ. “Controlling these three performance elements through the right shoe is critical to consistently maximizing your performance in most sports. I am very proud to partner with Louisville Slugger Hitting Science Center. Their team of experienced baseball players and coaches have put SQAIRZ through their paces, analyzing their performance in all aspects of the game, whether base running, fielding, pitching, or batting, and we are thrilled with the impressive results.” 

“I look at swings at every level of the game, from 10U Travel Ball Players to Major League Baseball All Stars,” said Chad Miller, founder of Louisville Slugger Hitting Science Center. “I have never seen a product that has such an amazing impact on a player like the SQAIRZ GFP. With our advanced-level amateur players, we have recorded an average increase of 2.6 mph of exit velocity (approximately 26 feet of distance) when using the SQAIRZ turf shoe versus traditional turf shoes. That is the difference between making a varsity team, getting a college scholarship, or being drafted.”

“As a current Major League Baseball Hitting Coordinator I constantly work with hitters and teach them how to use the ground to generate more power and balance through surface area contact,” said Dave Hansen, Cincinnati Reds Hitting Coordinator and former MLB slugger. “The SQAIRZ GFP shoe is the most revolutionary and game-changing technology that I have seen in my 31 years of professional baseball playing and coaching career. I have been using the SQAIRZ Turf Shoes in our training sessions with the players in our organization. The instant feedback and results that the SQAIRZ shoes produce are something that I have never seen in baseball.”

“Over the past 25 years, I have studied the effects of physical function and footwork and how these two aspects relate to ground reaction forces,” said Philip Stotter, MS, CEP, Sports Biomechanist, and MLB Sports Science Consultant. “A poor relationship at the foot level will cause the energy that is used for a movement like a swing or a pitch to leak into compensatory movements and cause an athlete to lose their balance and connection with the ground. Because footwear is the only piece of equipment that stands between a person and the ground, finding the right footwear can be game-changing. Ground reaction in sports is something I test on a daily basis, and what we are finding with SQAIRZ is game-changing.”

The new SQAIRZ GFP is available for presale at www.sluggerscience.com, with plans to begin shipping by early 2023. 

About SQAIRZ 

Athletic shoes should be more than mere accessories, they are the foundation of every movement and should be drivers of true performance. The vision for SQAIRZ started on a New England driving range, where a pair of square-toed dress shoes spurred a visual realization. It continued through years of research into ground force reaction, biomechanics, and foot movement. It has culminated in award-winning shoes, now played on Tour, that will help every golfer hit more accurate and powerful shots, and soon to be accelerating performance on baseball diamonds across the country. SQAIRZ is inspired by developing performance-enhancing shoes that will change the shape of your game. 

Contact Information:

Chad Miller

Founder, Louisville Slugger Hitting Science Center

[email protected]

1-502-445-3232

Savannah Smith

Marketing Director, SQAIRZ LLC

[email protected]

1-888-793-7779

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SQAIRZ Launches GFP Baseball Shoe and Partners With Louisville Slugger Hitting Science Center

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