Julius Erving, aka Dr. J, talks about NBA life in the 1980s
The public service ads and the public service involvement led to the commercial endorsements because people realized that the same guys, those same people doing public service ads could be good pitchmen, good spokesmen. Wall Street could see it just like anybody else and say, `This guy’s pitching the Salvation Army, he’s pitching the Special Olympics, so maybe he could pitch my shoe, maybe he could pitch my toothpaste.’
