Super Bowl Halftime: Football’s Pepsi-Fueled 12 Minute Economy

Thirty years ago last month, the Super Bowl halftime show changed forever. In Minneapolis’ Metrodome, a pair of Olympic ice skaters in multicolored outerwear welcomed 80 million viewers to what was billed as “The 1992 Super Bowl XXVI Halftime Spectacular, Winter Magic!” They were joined by a sizable orchestra, the University of Minnesota’s marching band, […]
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